How Necessary Is The NYT's R&D Department?

How does The New York Times plan to usher in the newest digital innovations? Just ask its fulltime research & development department, which according to this lengthy profile in Editor & Publisher, “has spent nearly four years reviewing the newest technologies and gadgets for use in spreading news — and advertising — while also digging deep into audience and reader data, habits and trends.”

So while the Times has been asking staffers to take buyouts, cutting salaries and implementing furloughs, the paper has kept 13 employees on staff for the past four years plotting and planning the future of the Times, which includes connecting to Facebook and launching a daily quiz, or introducing Times

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