How much traffic did Facebook deliver to Bing? Very little

As Facebook reportedly drops the search results on its site from Microsoft’s Bing, it’s a little easy to see why: not many people went from Facebook to Bing results.

New figures from SimilarWeb show that Bing is No. 19 on top referral destinations from Facebook, with a paltry 0.52 percent of traffic share. YouTube draws the most traffic from Facebook of any site, at 16.62 percent of traffic share.

SimilarWeb’s Sr. Director of Corporate Marketing, Ariel Rosenstein, explained how not many people were clicking on Bing links from Facebook:

SimilarWeb data show that Facebook traffic to Bing was quite minimal.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in