How Mobile, Retail and Consumer-Generated Content Drive Sales (Infographic)
More than 80 percent of customers use mobile devices to consult online reviews in store.
User-generated content relating to your brand is an excellent way to engage a community. An interesting test case for this approach is the retail sector, which seems quite happy to adopt new ways to reach and cater to customers. An infographic from Bazaarvoice examines the interplay between mobile, retail and consumer-generated content.
During the pre-purchase journey, 60 percent of apparel shoppers read reviews, with 40 percent of retail apparel page views coming from mobile devices, according to Bazaarvoice.
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