Will MiO Change the Way We See Water?
For some reason we just can’t leave water alone. Most restaurants offer a choice of tap water or sparkling water–and then there’s the endless debate about environmentally-unfriendly bottled water.
Here to change the game entirely is MiO, the “liquid water enhancer” currently blowing up the Millennial demographic. Adding flavors to water is nothing new, of course, but the packaging and marketing of Mio has significantly affected the way consumers of every age view water consumption.
Sure, you’ve got lemonade mix and chocolate powder and flavored waters of every variety and combination, but Mio—olds in small, transportable packages—won’t be confined to your kitchen counter or glass pitchers mixed with wooden spoons.
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