How Many Fans Do Your Facebook Posts Reach?
Here's a quick and easy formula using Facebook page insights to determine, on average, what percent of your fans are actually seeing your content.
How many fans do your posts reach? Here’s how to find out.
Look at your page insights data and calculate what percent of your Facebook fans are actually seeing your content.
Total reach/number of fans = average organic reach per page post
The following example uses insights from a Facebook page with 5,718 fans; I took the reach statistics from the last ten page posts (feel free to use a larger sample) and got a total of 14,891.
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