How Many Facebook Offers Were Actually Claimed?
Facebook touted the success of its offers program during its third-quarter earnings call in October, but how well has the initiative actually performed? It depends on your interpretation of “get offer.”
Facebook touted the success of its offers program during its third-quarter earnings call in October, but how well has the initiative actually performed? It depends on your interpretation of “get offer.”
Business Insider reported that when users click on offers, they are counted as claimed and noted on their friends’ news feeds, whether or not those users actually redeem the offers or not.
It seems to be a matter of semantics, as Facebook told Business Insider only one open graph action is involved in the process: “get offer.”
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