If you’ve ever stepped into a drug store or specialty shop for makeup, you know how daunting it is to find the right foundation shade to match your skin tone. The colors are only made to match a sampling of skin colors, and are often too dark or too light.
L’Oréal is aiming to change that with two experiences at South by Southwest which will analyze consumers’ skin, then mix up custom-made foundations and serums. They are the latest projects from the beauty brand’s 30-person
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in