How LinkedIn Lags And How To Fix It
The WSJ reports on the measures 53-million-users-strong LinkedIn is taking to compete with Facebook, which currently boasts seven times as many members as the business-only site.
We’ve already noted their new iPhone app and site redesign, but according to Comscore, in October (the most recent month stats were available), the average visitor spent 13 minutes at LinkedIn during the month compared with 213 minutes at Facebook.
LinkedIn is “not really a community as much as a collection” of names, Brigantine Advisors analyst Colin Gillis told the Wall Street Journal.
To create community and encourage people to stick around, LinkedIn’s CEO is opening up the site to third party apps, and working on ways to integrate LinkedIn profiles with the outside world.
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