Despite all the negative chatter about Marissa Mayer's leadership and increasing pressure from Wall Street, brands like Jeep are seeing success advertising on Yahoo.
The automaker recently ran a native video campaign promoting its Jeep Grand Cherokee SUV with 15-second and 30-second ads specifically targeting people who were in the market for a new car and had already done a bit of research online.
"It was a little more than a native ad [buy]—it was the targeting behind it on the actual humans we were reaching out to," said Amy Peet, senior manager of digital marketing at FCA U.S.
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