How is Rahm Emanuel Using Social Media to Shape His Agenda?

When Rahm Emanuel won the Chicago mayoral race last month, he immediately promised to bring change and reform to a city that has had the same mayor for the past 22 years. And his first order of business has, so far, been just that, change, starting with a little tool called social media.

When Rahm Emanuel won the Chicago mayoral race last month, he immediately promised to bring change and reform to a city that has had the same mayor for the past 22 years. And his first order of business has, so far, been just that, change, starting with a little tool called social media.

Following the latest trend set by new governors and mayors around the country, Emanuel launched a transition website, Chicago2011.org, inviting applicants to submit their resumes and asking Chicagoans for their ideas and advice on his agenda.

What sets Emanuel’s site apart is its degree of interactivity.

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