How the Human Brain Is Really the Most Important Software in a Gadget-Crazy World

What Visa's Shiv Singh looks for at CES every year

CES may be the preeminent showcase for all things tech, but it helps to remember that no tech will succeed if it doesn't help "solve for the human condition," argues Shiv Singh, Visa's svp of marketing.

He hopes to see more evidence of that kind of problem solving on the show floor in Las Vegas this year. An avowed fan of CES (and No. 11 on the Adweek 50 in 2015), Singh also believes marketers need to better understand consumer intent—an area in which tech can help.