How Fingerprints Are Putting Brands In Touch with Consumers

The good news about fingerprint technology is that no two fingerprints are the same. So, if a thief wants to steal your iPhone, he’s going to have to steal your hand too. Ouch.

However, there are other capitalistic entities out there interested in taking your money, and with this latest technology, they’ll be able to do it even faster—all with the public’s consent. Cash is becoming less practical in contemporary society—seriously, who can stand being behind someone fumbling for change? Grrrr—as the public increasingly conducts business via digital devices.

Touching a finger to a button is much more convenient than typing in a password, and this revolutionary change—though it only saves mere seconds of time—marks the first time people will have to use an attribute of their DNA, their very own human uniqueness, to interact with the world via their smartphones.