How False Advertising Created Kraft's Famous Bright Orange 'Cheese'
Earlier this week our own Shawn Paul Wood made light of Kraft‘s decision to get rid of the artificial dyes that give some of its mac and cheese products that signature “nuclear orange” color in response to an online consumer petition.
We would call this a PR win, but NPR‘s “All Things Considered” wanted to know more: why did Kraft feel the need to color its cheese in the first place?
The answer is simple: a 250-year-old-case of false advertising.
You’d think most cheese would be naturally white because it’s derived from milk, but some of the highest-quality 17th century cheeses had their own unique orange sheen, primarily due to “the beta-carotene in the grass” eaten by the (British) cows that produced it.
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