BARCELONA, Spain—Telecoms have notoriously rocky relationships with Facebook and others when it comes to their “pipes” and letting tech companies push data-heavy content like video through them while consumers don’t have the data plans necessary to watch them. But as mobile phones become the predominant way that consumers access the internet in parts of the world, some carriers are seeing a sizable shift in video consumed on mobile phones.
Lucy Quist, CEO of Ghana-based mobile carrier Airtel Ghana said she was astonished by the magnitude that consumers watched Facebook Live videos during the country’s general
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in