Study: How does Facebook fit into millennials' online shopping habits?

Millennials love fashion, but they aren’t getting their fix (or inspiration) from Facebook, according to a new study by social intelligence company NetBase & Edison Research.

The survey sampled 1,005 women who were social media users, 17 percent of which were between the ages of 18 and 24, the core of the millennial generation. Millenials are “social shoppers.” They talk to their friends about their fashion purchases and are influenced by the input they receive. The percentage of social shoppers in the Millennial age group —28 percent — is almost double the percentage of social shoppers among female social media users of all ages.

Highlights from the study include:

• Facebook is the most used social platform by millennials but carries the least amount of influence over their buying decisions.