How Does Facebook Affect TV Viewership?
Facebook has been pushing users to share more of what they love, especially through structured status updates. Users can now post visual stories that say they're watching "Game of Thrones," or "The Big Bang Theory," and those preferences will be added to users' Timelines under favorite shows. But does liking a show's Facebook page necessarily correlate to watching it? In a recent study, CitizenNet discovered that a 3 percent increase in likes for a show's page usually translates into a 1 percent bump in viewership.
Facebook has been pushing users to share more of what they love, especially through structured status updates. Users can now post visual stories that say they’re watching “Game of Thrones,” or “The Big Bang Theory,” and those preferences will be added to users’ Timelines under favorite shows. But does liking a show’s Facebook page necessarily correlate to watching it? In a recent study, CitizenNet discovered that a 3 percent increase in likes for a show’s page usually translates into a 1 percent bump in viewership.
CitizenNet, a Facebook Preferred Marketing Developer in the field of ads, studied 77 television shows from 2011 and 2012, focusing on the time around season premieres, when interest in shows is usually at its highest.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in