How Do You Get Your App Downloaded A Million Times?

Want to know how to make an app that gets lots of downloads? It starts with building something that is “very engaging and fun,” Peter Arvai, the co-founder/CEO of Prezi, the popular app for building presentations, shared explained in an interview with Forbes.

He ought to know, the Prezi app has been downloaded more than 2 million times and is adding a million new users a month. Here is an excerpt from the interview:

The most important lesson was understanding that the iPad app (or our iPhone app) is part of a multi-platform family of products that require a seamlessly integrative user experience across different surfaces. While the prezis people watch on these devices are the same, the experience needs to be tweaked to fit the different use cases. Learning about the nature of how people use these devices to share ideas was very important for us in order to make the experience right.