How Different Generations Consume Content Online [Infographic]

Fractl and Buzzstream teamed up to analyze the online consumption habits of Baby Boomers, Generation X and Millennials.

Millennials as a demographic receive a lot of attention when it comes to studying online behaviors. We know how Millennials search for news online, and why your content might not be reaching them. We seem to pay less attention to the other generations, and the differences between them. However, Fractl and Buzzstream teamed up to analyze how the different generations consume online media.

Interestingly, a higher proportion of Baby Boomers spend more than 20 hours per week consuming online content than either Millennials or Generation X users.

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