How Chevron's Campaign Got Spoofed
Would the real Chevron ad campaign please stand up? This week, Chevron’s new “We Agree” campaign, which the press release says “highlights the common ground Chevron shares with people around the world on key energy issues” has gotten the company more attention than it bargained for, but not necessarily in all the ways it probably hoped.
Ad Age says the campaign “is the sort of a we’re-a-different-kind-of-oil-company messaging that invites the ire of critics decrying past and current business practices and environmental disasters.”
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