How Can Social Games Keep Top Players Engaged?

One of the interesting things about social network application development is that many developers attempt to solve their retention problems by adding game-like elements (points, achievements, leader boards). It’s a great way to start thinking, but most web app developers underestimate the challenge of designing balanced game dynamics that both suck new players in and keep the top players coming back for more.

As Lightspeed’s Jeremy Liew notes,

Most MMOGs have built an end-game to keep their best players engaged after they have topped out on the standard game.

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