How can Facebook data be used in a housing search?

Facebook is rife with the kind of data that could be useful in a housing search, such as marital status, education and interests. There’s a way to utilize that data to find the perfect neighborhood for anyone.

RentalRoost uses Facebook data in a unique manner, trying to match renters with an apartment or house that would be the best fit for them, utilizing the information that the person has already provided on the social network.

RentalRoost let InsideFacebook peek inside its database to find out what rental aspects are most important to Facebook users — and the results were a little surprising.

The data is sorted by relationship status and it shows that the most important aspect for Facebook users in a relationship is shopping, while married people want to make sure that there are quality schools and a high Walkscore.