How can Facebook and search advertising co-exist?

Though many marketers see Facebook and Google as opponents in the advertising world, more companies are finding they actually complement each other quite well.

A new study by Facebook Strategic Preferred Marketing Developer Marin Software shows that search campaigns actually perform better when they are done in concert with a Facebook campaign. The study discovered that users who click on both a company’s search and Facebook ads are much more likely to purchase a product. People who clicked on both a search and social ad contributed 4x more revenue than someone who just clicked a Facebook ad only.

Marin Senior Marketing Manager Dan Morris talked with Inside Facebook about how advertisers are getting smarter about utilizing both Facebook and Google/Bing advertising:

When you look at all this data and synthesize it together, it becomes very clear that there’s an opportunity.