How Brands Got In On the #StraightOutta Meme You Saw All Over Social Media

Some surprising brands (and even the Power Rangers) gained huge success by joining the #StraightOutta craze.

Leading up to the release of the NWA biopic, Straight Outta Compton, Dr. Dre and the team behind the film came up with a fantastic social marketing tactic: opening up the “Straight Outta…” to anyone.

Several brands and public figures have posted their own #StraightOutta memes, ranging from authentic to comical. According to SocialTimes’ parent publication, Adweek, as of Aug. 11, more than 150,000 Instagram posts have been hashtagged #StraightOutta. Sister site The Hollywood Reporter noted last week that at the trend’s peak, there were an average of 15,000 #Straightoutta tweets and retweets per minute.

Unmetric tracked the top brands who capitalized on the #StraightOutta meme, according to its Engagement Score value.

Lux Narayan, CEO of Unmetric, described the social conversation around the film:

The ‘Straight Outta’ buzz is a powerful example of how content can become so viral and mainstream it transcends every brand and consumer. This data shows that even lesser-known regional brands and older pop culture brands can successfully latch onto an Internet meme if they look at what others are doing and respond with their own clever, creative content.

Here are some brands that excelled with #StraightOutta:

Pabst Blue Ribbon
Hashtags: #straightoutta #pabst
Engagement Score: 1,000

Pabst

Pabst posted this image to its Twitter, Facebook and Instagram channels. The Facebook post earned a 1,000 engagement score with 4,249 likes, 314 comments and 2,274 shares, as of August 17.

Insomnia Cookies
Hashtags: #straightoutta
Engagement Score: 1,000

Insomnia Cookies

Insomnia Cookies, a regional cookie brand with more than 70 locations (mostly east of the Mississippi River), also got a huge boost through #StraightOutta. This tweet received 303 favorites, 5 replies and 217 retweets as of August 18.

Power Rangers
Hashtags: #straightoutta #tbt
Engagement Score: 1,000

Power Rangers

Power Rangers capitalized on the 90s nostalgia brought on by the film, leveraging two memes: #straightoutta, and the ongoing throwback Thursday #tbt on Twitter and Facebook.

WhataBurger
Hashtags: #straightoutta
Engagement Score: 1,000

WhataBurger2

Texas-based Whataburger got also nostalgic with a tweet that got 8,511 favorites, 105 replies and 10,144 retweets as of August 17.

Jimmy Johns
Hashtags: #straightoutta
Engagement Score: 935

Jimmy Johns

Sandwich shop Jimmy John’s also used the #StraightOutta meme creator, but it was a playful tweet that was most successful. Playing off Easy-E’s lyric of “Cruisin down the street in my 64,” they were successful on Twitter by calling back to their Slim 4 turkey breast sandwich.

Sonic the Hedgehog
Hashtags: #straightoutta

Sonic Hedgehog

Though Sonic isn’t a brand tracked by Unmetric, everyone’s favorite virtual hedgehog scored on Twitter with #StraightOutta Rings, gaining 2,350 retweets and 3,277 favorites as of August 18.

Readers: What has been your favorite #StraightOutta meme?