How Are Chief Information Officers and IT Leaders Using Twitter?
Tech leaders use Twitter to showcase their expertise and both drive the conversation as well as actively engaging with content from other leaders.
So often the social media discussion revolves around marketers, but there’s another group of highly influential leaders in the business world: Chief Information Officers. There are CIOs and IT leaders in every industry and these leaders turn to social media to connect with up-and-coming talent, and keep up with the latest trends and innovations in technology.
To wit, Leadtail and Robert Half Technology teamed up to analyze the Twitter accounts of more than 500 technology leaders to answer three primary questions:
- What topics to tech leaders care about?
- Where are these tech leaders sharing and consuming information?
- What publications and people have the most influence with tech leaders?
Cloud computing, big data and the Internet of Things are primary topics for technology leaders.
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