How are B2B decision-makers using Facebook?

More business-to-business companies are utilizing Facebook for success, but the people at the heads of these companies still see Facebook as more of a personal space instead of somewhere for commerce.

According to a recent study by Forrester (organized visually by MarketingCharts.com), 42 percent of North American and European B2B decision-makers primarily use Facebook for personal purposes online — the highest percentage of any social network. Additionally, only 2 percent of those polled use Facebook primarily for business purposes — tied with Pinterest for the lowest percentage.

Other findings from the Forrester study:

• Those who used Facebook for business reasons at least part of the time most often connected with people they knew (71 percent), but most have also liked a brand or vender on Facebook (57 percent), clicked on an ad or sponsored post (51 percent), or posted on a brand or vendor’s page (51 percent).