How ads look in the new News Feed layout
Facebook today unveiled an updated design for News Feed that includes larger photos and separates stories into individual modules, similar to the layout for Timeline and the mobile feed.
Just as user stories are richer, advertisements too get more engaging visuals in many cases. At the same time, ads have a new prominent “hide” button that is not hidden under a drop-down menu, as it continues to be for most non-sponsored content.
See a comparison of page post ads with social context before and after:
Page Like Sponsored Stories before and after:
The redesign is rolling out to a very small percentage of web users over the next few weeks, so Facebook says the overall performance of marketer’s organic and paid media will not likely be affected.
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