House Beautiful Inspired by 'Conspiracy' Keanu Reeves
For the second year in a row, House Beautiful is leveraging an online sensation surrounding Keanu Reeves as part of the marketing strategy for its chair giveaway that came to D.C. last week.
It may sound strange, but it works for them. Last year, House Beautiful took a picture from the “sad Keanu” meme and photoshopped it on pink chairs all over Chicago. This year they took “conspiracy Keanu” and slapped him onto pictures of Washington- related conspiracy theories now posted on HB’s Facebook page.
House
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