Once upon a time, it would have been hard to imagine someone picking reality TV over the job of program director in the nation’s number one radio market. But just as surely as Kardashian is spelled with a “K”, those days are now upon us.
Following a semi-ultimatum from the management of hip-hop NYC power house HOT 97, on-air personality Ebro (a.k.a. Ebro Darden) revealed this week that he has decided to focus on the “talent” aspects of his career rather than those involving Excel spreadsheets. He will remain on the air, but his work on the upcoming VH1 reality TV series This is Hot 97 and future, resulting commitments tipped the scales. From a report by XXL magazine:
Stating that he was ultimately told to choose between his two positions, the long-time employee went with the entertainer route.
In a press release Ebro commented, “Fortunately, I have had tremendous success doing both on-air and PD roles, and EMMIS let me choose where I would be happiest. Mornings, TV and assisting in programming makes sense with everything HOT 97 and I have happening today, so I chose creative over corporate. See you all at 5 a.m. tomorrow.”
The station-set VH1 reality show debuts March 31. Click here for a preview.
[Photo courtesy: @oldmanebro]