Host Lauren Scala Hopes People Will Be ‘Inspired By’ New York Nonstop’s Great American Health Challenge

Billed as a docu-reality show, WNBC digital platform New York Nonstop is running The Great American Health Challenge.

But don’t let the title fool you—this is pure New York.

This is a unique 12-week program where participants from the five borough complete “healthy” tasks such as: smoking cessation, nutrition, and sleeping better.

In the end, several grand prizes will be awarded, but the teams are also vying for the title “healthiest borough.”

“It is a battle of the boroughs,” says host Lauren Scala.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in