Social media dashboard HootSuite recently celebrated its four millionth user, and the company has launched a new infographic that reveals more about its data graph, including a couple of statistics that might surprise you.
More than one billion messages have now been sent using HootSuite, with the platform now popular throughout the world, although the bulk of its database remains the USA.
Overall, some nine million unique social profiles have been added to the dashboard, and even though most people think of HootSuite as a Twitter platform, almost half of all these profiles are Facebook.
Yep – Facebook makes up 48 percent of HootSuite’s nine million total, with Twitter (39 percent) and LinkedIn (9 percent) bringing up the rear. Breaking down Facebook’s stats, 22 percent are users, 15 percent are Pages and 11 percent are groups.
Who’d have thunk it?
Platform wise, more than one third of HootSuite signups now come from devices, with the iPhone (49 percent) dominating the market, ahead of Android (23 percent) and the iPad (20 percent).