Big update from HootSuite this morning – social analytics.
New features include customisable reports (you can add your company logo and details and send them off to clients and prospects), both enhanced and quick analytics, and more.
Get a better view of your social campaigns with new, more powerful analytics tools, more ways to measure, and customizable reports that will give you a more complete and comprehensive picture of your participation in social spaces.
HootSuite Social Analytics closes the loop between your social messaging with real-time views into campaign results.
Seems like HootSuite might be going after Radian6 et al.
All this is great, but the best part? HootSuite is suddenly a ton faster. Refreshes are super-quick and everything feels slicker and a lot speedier. I like the design changes to the dashboard, too. Good stuff.