Hootsuite Rebrands With A New Look, A New Dashboard And A New Owl

We’re big fans of Hootsuite at AllTwitter – I’ve been covering the popular social media dashboard since 2009 – and while the platform has gone through a number of changes over the years, the branding has remained pretty much the same.

That is, until now. Yesterday Hootsuite unveiled a new look, an update to the dashboard and, almost unthinkably, a new logo. Which means a new owl.

Yep, Owly, their mascot, has a new design which is very clean and entirely black, reflecting the “simple, reliable, and confident aspects of our brand”, says Hootsuite.

Also, note that “Hootsuite” now uses a lower-case “s” (previously the company was HootSuite).

“It’s