HootSuite Adds Half-Dozen Facebook Features

HootSuite added a suite of six Facebook-related features to its dashboard, citing the fact that of the 3 million daily messages sent via its platform, 40 percent are through the social network.

HootSuite added a suite of six Facebook-related features to its dashboard, citing the fact that of the 3 million daily messages sent via its platform, 40 percent are through the social network.

Two of the new features from HootSuite are for HootSuite Enterprise clients exclusively:

  • Targeting Facebook users by age, gender, interested in, relationship status, and education.

  • The ability to create profiles for team members, limiting the target audiences of their posts by language and location.
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