Hong Kong Government Uses Social Media to Connect with Young People

key objective is to further encourage two-way dialogue with Hong Kong's young people using the types of technologies that they like to use, such as social media through social networks and applications for mobile devices.

Unisys has been commissioned by the Hong Kong Government’s Efficiency Unit to help redesign its Youth Portal using public social networks and new mobile computing capabilities to better engage with Hong Kong’s young people.

The Youth Portal is an initiative of the Efficiency Unit and public broadcaster Radio Television Hong Kong (RTHK). It provides a one-stop, easy-to-use multi-media platform for young people to access integrated government services and information as well as showcase their own creations such as artworks and designs, videos, inventions, photos and articles. The portal is targeted at youth aged 15-24 years old and receives approximately 65,000 visitors a month.

A key objective is to further encourage two-way dialogue with Hong Kong’s young people using the types of technologies that they like to use, such as social media through social networks and applications for mobile devices.

“We have also used YouTube, RSS, Podcasts, iPhone/Android applications and existing public social networks such as Twitter and Facebook to engage with the youth,” discusses Mrs. Patricia Lau, Deputy Head of Efficiency Unit, Hong Kong Government. “We want to be more efficient in leveraging these tools to engage young people and enable co-creation but are constrained by the current technical infrastructure and architecture.”

It looks like Unisys will be able to help bridge the gap between Hong Kong Government and its youth. Perhaps, they will be willing to share their findings with other governments. Mr. Reuben Khoo, Managing Partner, Unisys Asia, said the modernization project illustrates how social media has fundamentally changed the way people interact and communicate with one another.

“More and more businesses and organizations are exploring the use of social computing to better engage with their customers,” Khoo said. “Hong Kong Government’s Efficiency Unit is seeking to fully leverage the publically available social networks that young people are accustomed to in order to improve engagement as well as the way services are delivered and information is shared.”

Khoo also said that Unisys is “exploring the use of location-based services where users can sign up to have information about relevant events sent to them when they are in close proximity to one of the events.”