If you’re looking for a post-Memorial-Day summer project, listen up: Avot Media has started testing a service at Home Depot that allows mobile users to access instructional videos, MediaPost reports. The videos are about in-store products; users can call them up by entering an SMS short code for a link.
The “initial demonstration videos are for a gizmo that makes it easier to install hard-wired light fixtures and ceiling fans,” the report said. “By June 3, shoppers at more than 100 Home Depot outlets in Florida will be able to use their cell phones to stream or download brief videos showing how to install the Fast Attach device developed by a company called Safety Quick Light.” The company will let customers know about the videos by placing appropriate signs in all the aisles.
As the report states, this is going to be an uphill battle, because as of March, M:Metrics said that only 6 percent of mobile phone users have watched a video on their handsets.