Home Depot Is Building Out Visual Discovery and Shopping on Pinterest

Shoppable pins help consumers find product matches.

Home improvement retailer Home Depot and visual network Pinterest have partnered to expand Pinterest’s visual discovery feature—Shop the Look, with more than 100,000 shoppable products—to capitalize on consumer search behavior on the platform and overcome search engine shortcomings.

To shop a pin, users tap the white circle on a product to see similar, shoppable items, including vanities, faucets, lighting, textiles and décor.

“In the past, a user would go to Pinterest, find a room scene they liked and see an item—they really liked the table, but now what?” said Melanie Babcock, senior director of agile marketing and social media at Home Depot.

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