Hollywood Studios Roll Out Premium VOD Next Month
The studios told Variety that premium VOD draws from audiences who rather not make the trip to the megaplex because of the size of their families or the expense to hire babysitters or pay for food and other concessions. On the serious side, if audiences get used to staying home watching movies, they might stay away from theaters all together. We will have to wait and see if that is true.
Four major studios are making the first launch of Home Premiere by offering movies for rent at $30. Warner Bros., Sony, Universal and 20th Century Fox have agreed to start the rentals two months after their theatrical opening day. The rental period is set for only a two- to three-day viewing period and depends on the movie’s distributor.
It all sounds exciting and different for those who have the right equipment to back up the $30 movie.
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