Hollywood Reporter Revamps Web Site

hrlogo.jpgIn the spirit of staying “at the forefront of an ever-changing business environment,” the Hollywood Reporter has revamped its Web site — two weeks after E! Online and about three weeks after Variety did the same thing.

White background, larger indexes, the Skinny pant. Everyone’s got them now. It looks good. Real good, in fact. But we here at FBLA think it’d look better if it were free.

According to the press release, that ain’t gonna happen:


NEWS RELEASE

THE SPOTLIGHT SHINES ON HOLLYWOODREPORTER.COM!

— Industry Leader Unveils Redesigned Website With More Tools and
Enhanced Navigation —

(October 23, 2006 – Los Angeles) The Hollywood Reporter announced
today that it has made significant upgrades and improvements to its
flagship electronic offering, HollywoodReporter.com. This is the sixth
redesign for the site since its initial launch in 1995, when The
Hollywood Reporter became the first entertainment trade on the web.
The last major redesign went public in early 2003.

With improvements made to every page of the site,
HollywoodReporter.com now offers both restructured and newly-designed
elements that create an innovative look that reflects the dynamic
nature of the entertainment industry. New features include site-wide
integration of The Reporter’s database, streamlined video, easier
navigation and the Showbiz 50 – The Reporter’s new index of the
leading entertainment-sector stocks that are updated in real time. In
addition, subscribers will have exclusive access to coverage that
extends beyond print in the form of news videos, The Reporter’s
popular “Money & Media” podcast and slide shows that will often
include “you-are-there” narration from the trade newspaper’s
reporters.

“The Hollywood Reporter is continually seeking out new ways to offer
our readers more comprehensive information, and in the formats they
like to receive it,” said John Kilcullen, publisher of The Reporter
and president of the Film & Performing Arts Group. “By updating our
site and by constantly offering up new tools and services to our
readers, we are able to stay at the forefront of an ever-changing
business environment, and our readers are able to remain the most
informed.”

To facilitate access to the wealth of new content, the site has been
restructured to include easy-to-use tool bars and navigation menus.
Hyperlinks have been added to increase reader ability to explore a
topic in-depth and from many different angles.

“The web site is taking a giant step with the incorporation of The
Reporter’s film and TV database,” said Glenn Abel, executive
editor/electronic and editor of the site. “This gives readers a
powerful new business tool. Also, we’ve spread live interactive
financial data across the site, which was another longtime goal of the
web team. Our commitment to breaking news hasn’t changed, of course.”

Customized newsletters and email alerts will also periodically serve
up the latest content based on subscribers’ areas of interest. New
email products include column and review alerts, a boxoffice
news-and-charts package and headline indexes of the day’s news. The
new database-driven company profile pages offer a comprehensive view
of the industry’s top players and products, updated daily. The pages
track top executives, boxoffice performance and TV ratings, recent
script sales, current projects, breaking company news and stock
performance and financial breakdowns.

The site will retain exclusive features such as the Risky Biz, Past
Deadline and Reel Pop blogs and Martin Grove’s Filmmaker Focus column.

Later this month, a portal that offers advanced options to advertisers
will be added.

Subscription prices are available at www.HollywoodReporter.com/subscribe.