Why Influencers Love and Hate the New 280-Character Tweets

Opinion: There are folks who love the change and others who stubbornly refuse to like or use the new feature

I’ve always loved the concept of microblogging and the challenge of fitting a thought into 140 characters—it encourages creativity and sharpness.

But Twitter isn’t what Twitter used to be back in the day when conversation was a hallmark. Now it’s an endless stream of news and rants. And let’s face it: Some celebrities and politicians are already over-tweeters.

That said, Twitter officially rolled out 280-character tweets, and celebrities and newscasters have already jumped on the bandwagon.

One does wonder if Twitter will see some of the results it so desperately needs:

  • Will the longer tweets bring a lift in engagement?
  • Will new users flock to Twitter because of the new length?

Twitter continues to struggle from an operational standpoint and in coming up with innovative marketing solutions to meet the needs of the advertiser community.

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