67% of Marketers Spending More on Social Media for the Holiday Season [INFOGRAPHIC]

67% of Marketers Spending More on Social Media for the Holiday Season [INFOGRAPHIC]

Did you know that the primary goal for 62 percent of marketers this holiday season is driving sales and extending brand reach?

19 percent want to generate qualified leads, and 13 percent cite driving traffic to their website as their top priority.

When you consider that $602 billion was spent on holiday spending in 2013 – and that figure is expected to rise by 8 percent this year – it’s no wonder that social has become so important to so many brands. Indeed, more than two-thirds will spend more on social during the holiday season than last year, but almost exclusively on the top networks, such as Facebook, Twitter and Instagram. Just 16 percent are investing in Snapchat, and less than one in 10 are putting any cash into Yo.

Check the visual below for more holiday social marketing trends, which comes courtesy of Offerpop.

Holiday Social Marketing Trends 2014 [INFOGRAPHIC]

(Source: Offerpop.)