Did you know that almost one quarter (23.4 percent) of customers will take to social media to vent frustration if their first channel of support contact doesn’t work out this holiday season?
The good news? A social customer will tell an average of 42 people about a good experience they had with a company. Unfortunately, they’ll tell 53 people about a bad experience.
Moreover, 54.7 percent of customers use social media platforms such as Twitter and Facebook to make product recommendations.
Bottom line? The consequences of not offering social customer service are immense. Check the visual below for more insights, which comes courtesy of Conversocial.