Holiday Mag Discounts: Good for Subscribers, Bad for Business?

‘Tis the season for huge savings. Whether they’re buying a car, TV or the latest Barbie, customers expect big price drops during the holiday season. The same goes in the magazine industry where publishers have made a habit of offering seasonal discounts on top of already deeply discounted subscription prices. But while slashing prices on magazines can attract hordes of new readers, there’s also the risk of having those readers undervalue the product itself.