Hola Mounts Video on Display Ad Platform
NEW YORK Hola Networks, the online display advertising network, said it has incorporated video technology into its ad delivery platform, providing users with interactivity and marketers with measurable data.
The Miami-based company’s video capabilities will provide a number of options for marketers who want to reach U.S. Hispanics with shortened versions of 30-second TV creative or messaging aimed specifically at online users.
“No matter which Web site clients want to be on, our network platform can deliver in-page video for them,” said Margot Bradley, COO, Hola Networks.
Hola expects to roll out its video capability during the second quarter.
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