Hockey is Back. Will Nike's Anti-Lockout Ad Still Work?
This new Nike ad, from Wieden+Kennedy New York and Biscuit Filmworks director Tim Godsall, flies defiantly in the face of the NHL lockout by giving hockey-lovers a chance to declare that “hockey is ours.”
The spot features kids decked out in their gear, looking directly at the camera and asking the league “what are you gonna do, take my skates? Take away my puck?” The message is clear: The NHL may have all the power, but fans and the amateur players really “own “the sport–and no lockout can take it from them.
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