J.R.R. Tolkien fans came out in big numbers over the holidays to check out The Hobbit: The Desolation of Smaug, a generally well-reviewed and received sequel to 2012's original Hobbit film. But it doesn't mean that fans didn't have their gripes.
The team behind How It Should Have Ended has built a following producing animated mock endings to tons of fanboy bait (like Doctor Who). And last week, their Hobbit spoof nabbed 4 million-plus views, landing it atop the VideoWatch/VidIQ YouTube content ranking.
NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Web Series Videos on YouTube every week. The chart tracks more than just pure views; VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.
The ranking is also meant to capture "born-on-the-Web" YouTube content. Thus, material like clips from TV shows, movie trailers, video games and music videos are not included.