Hitwise Reports Increases in Market Share, Time Spent for Facebook

Web metrics firm Hitwise today released new data on US social networking traffic that shows Facebook increasing in both market share of visits and average time spent compared to this time last year, VentureBeat reports.

Here’s the data:

  • Facebook’s share of social networking visits increased by 50% from 14% to 21% of the pie over the last year. MySpace continues to dominate with 67% of all social networking visits, though that lead is slipping – it had 75% of all visits last year.
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