Mark Zuckerberg has been quoted as saying, “If I had to guess, social commerce is next to blow up.” The statistics say that 150 million people are engaging with Facebook on external websites (including ecommerce sites), 90% of all purchases are subject to social influence, and by 2015 the social commerce market is expected to be worth $30 billion. But what is social commerce? How did Facebook commerce, or “F-Commerce” come to be? A new infographic from Social Media Influence (SMI) explores these questions.
‘The History of F-Commerce’, an infographic designed by SMI’s Sonia Malpeso, defines F-Commerce as, “The use of Facebook as a platform for facilitating and executing transactions.” It starts back in 2004 with the birth of Facebook and follows the timeline leading up to the birth of F-Commerce. In November 2007, Facebook Pages launched and brands made their way onto Facebook; in July 2009, the first transaction went down on Facebook with a gift ordered from 1-800-Flowers; in August 2010, Delta launched Ticket Window, allowing users to book flights from Facebook; and today many brands are using storefront apps to let their customers and fans purchase products directly from their Facebook pages.
The infographic also offers up some interesting statistics, including the following:
- Lady Gaga’s Facebook shop is the most liked on Facebook
- 67% of shoppers spend more online after receiving recommendations from their online friends
- 56% of Facebook users have clicked through to a retailer’s website because of a Facebook post
Check out more about the history of F-Commerce, as well as some more fun statistics in the infographic below and let us know what you think. Have you or would you purchase something on Facebook?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.