Hispanics Respond Well to Online Ads
The Internet is a mainstream medium for U.S. Hispanics, many of whom actively seek ads to find out about new products.
Depending on the format, Hispanic Internet users are more likely to respond to online ads than white or African-American Internet users, according to a survey for ARAnet conducted by Opinion Research Corp. in March 2010.
About 19 percent of Hispanic Web users said they were “very likely” to respond to a banner ad, compared with 14 percent of African-American Internet users and 5 percent of white Internet users.
E-mail offers are also more appealing to Hispanics than to whites or African-Americans, ARAnet found.
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