The Hispanic Youth Awards, July 18, To Be Deeply Integrated With Twitter

The Hispanic Youth Awards, set to air on Univision this Thursday, July 18 at 7 p.m. EST, will incorporate Twitter in multiple ways.

A breakdown of the awards show’s major social TV push, below.

  • Real-time hashtag voting: Fans can use hashtag #MejorVestido along with any celebrity’s name to cast a vote for best-dressed of the evening. Then during the main telecast, one female and one male will be crowned the winners and receive an award on-stage.
  • “Twitter Mirror”: Fans will have access (via the official @PremiosJuventud account) to celebrity photos on the “blue carpet” and after winning their awards, through pictures taken with the mirror.
  • Real-time celebrity questions: Using the hashtags #PJPregunta and #PremiosJuventud, viewers can tweet to their favorite stars; a selection of fans’ tweeted shoutouts and questions, chosen by the producers, will be featured on-screen and posed to the respective star during the broadcast.
  • “Truth or Dare” Vines: Leading up to the broadcast, fans can tweet or create a Vine video of a “Truth or Dare” for their favorite celebrity using the hashtag #PJVerdadoReto. Select fans will be featured exclusively on during rehearsal days as the celebrity responds to their “Reto” or “Verdad.”

Award shows have proven to be fertile ground for real-time social marketing, as a massive pool of captive viewers tunes in live, complete with second screen by their side.

TweetReach calculated more than 2 million tweets sent during the Oscars in 2012, with an 18,718-tweets-per-second peak. And even that was majorly dwarfed by the 2012 Grammys’ 13 million tweets.

Tune into Twitter this Thursday to tap into the buzz during the Hispanic Youth Awards.