Travel metasearch company Hipmunk has announced “Hipmunk Anywhere,” making it easier for users to search for flights and hotels across PC and mobile devices. The cross-platform feature is in keeping with user trends, which see over 60 percent of Hipmunk users begin a search for a flight or hotel on one device, but actually finish the booking on another.
Hipmunk Anywhere syncs users’ search results across devices, giving users freedom to think about their travel arrangements, and come right back to the same flight search results later on. Users access saved searches by logging into their accounts on mobile or PC, where search results are waiting in pre-existing tabs.
“Travel is a major decision, and most people search several times before committing. Hipmunk Anywhere is the first product to recognize that this ‘research’ phase usually happens across multiple devices. Our goal is to remove friction from the process,” said Adam Goldstein, CEO and co-founder of Hipmunk.